📣 Where social disrupted communication by giving individuals a voice, social + platform technology is disrupting ecommerce by making everyone a seller >>
#SocialCommerce
Gartner: Why shopping’s set for a social revolution
https://lnkd.in/dKwQtqsv

🛠️ This is also moving the shopping experience away from stores — this means the traditional eCommerce website needs to change fast; not only on the front end, but the eComm stack is more about payment/operations/fulfilment and less about the purchase experience that will happen elsewhere >>
#HeadlessCommerce
Headless Commerce: The Definitive Guide
https://lnkd.in/d8mQ-t2d

🛒 And so the ability to click to buy in every interaction is becoming a key functionality, the race to copy TikTok shopping is on >>
#ShoppableEverywhere
‘Going through the whole marketing funnel’: Why L’Oréal is turning to TikTok for commerce boost
https://lnkd.in/dMtxdwy

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Lex Bradshaw-Zanger

Lex Bradshaw-Zanger

CDMO @LOrealUKI & CDO @WeLikeWorld, Ex @Facebook & @McDonalds, Recovered Adman. London bred, #DigitalNative, Global #geek, Parisian. Father x3. www.lexbz.me